Sir Richard Branson is used to making headlines. His maverick approach to business catapulted him into the big league and secured his status as one of the world’s most influential entrepreneurs. But his latest idea to help save the lemurs of Madagascar has sparked controversy.
The British tycoon admits it’s “a radical idea” but wants to import two species of lemur to his private isles in the British Virgin Islands to safeguard them. The ring-tailed lemur (Lemur catta) is a threatened species and red-ruffed lemur (Varecia rubra) is an endangered species. Both primates are indigenous to the island of Madagascar in the Indian Ocean. Their habitat is rapidly being destroyed through deforestation and illegal logging has gone unchallenged due to political instability. Branson claims the relocation programme to Moskito Island and later on to Necker, will benefit the lemur population by presenting them with a new breeding habitat.

ring-tailed lemur (Lemur catta)
He said: “We have had a lemur project in Madagascar the past few years and seen that things are getting worse for them so we thought about finding a safe haven. We brought in experts from South Africa to Moskito island and they said it would be perfect.”
But conservationists warn that introducing a non native species into the wild in a different continental region is both unprecedented and potentially detrimental to the other native species.
We simply do not know enough to predict what changes will occur in the ecosystem long-term from this introduction. Branson’s good intention could ironically end up creating a new problem rather than solving one. There definitely needs to be a more measured approach taken here, rather than what currently looks like a knee-jerk reaction.
According to the International Union for the Conservation of Nature’s Species Survival Commission (IUCN) the project could contravene its code for translocations and “the damage done by harmful introductions to natural systems far outweighs the benefit derived from them.”

Sir Richard Branson
Among the critics of Branson’s plan, is Dr Christoph Schwitzer, a primate specialist with the IUCN’s Species Survival Commission. He’s concerned that the lemurs will damage the two islands’ ecosystem. He is warning that the relocation of the lemurs could lead to environmental damage like that seen by the introduction of rabbits and cane toads to Australia.
He said: “The project would only be acceptable if he (Branson) intended to keep them in a controlled environment – that is, in some kind of fenced-in enclosure where they cannot become a problem to the native fauna and flora.
“While some species of lemur are faithful to a diet of fruit, others will grab whatever is around, including lizards and other small animals. There may be birds nesting, and if there are some of the lemurs would attempt to predate on their eggs – or there may be small invertebrates that they’d go for,” said Dr Schwitzer.
The imported lemurs are expected to come from zoos in Canada, Sweden and South Africa, not Madagascar. Moskito Island is nearly 70 hectares and is home to a number of reptiles including the stout iguana, the turnip-tailed gecko and the dwarf gecko.
Penelope Bodry-Sanders, the founder of Lemur Conservation Foundation, a Florida-based group which has a sister reserve in Madagascar, told The Guardian: “It could be a brilliant or terrible idea but we just don’t know yet. We don’t know what pathogens the lemurs will bring to the Caribbean or what pathogens they will receive. It is great that Mr Branson cares, and he has a history of acting responsibly, but we need more information. The jury is out on this.”
But isn’t there a bigger picture here? Yes it’s great to see someone influential trying to make a positive difference, but surely the solution isn’t remote islands? Don’t we need to root out the problems threatening these animals, which are usually started by man in the first place! And what about the lemurs left in Madagascar? Do we forget about their plight because we can potentially breed them elsewhere? Conservation isn’t just about saving “flagship” species like the lemur, it’s about preserving the whole ecosystem they are indigenous to. These species act as ambassadors for that habitat, which has a wealth of biodiversity that needs protecting. Without them there, that ecosystem is vulnerable and likely to be destroyed.
Branson’s plan has been given the green light by the British Virgin Islands’ government, but some experts believe the project was approved too quickly and without adequately studying the potential consequences. The first group of lemurs (25 ringtailed) are due to be moved in the next few weeks. The red-ruffed lemur, and possibly another primate, the sifakas, could be next.
The founder of the Virgin group has acknowledged there are risks but said experts had advised they were minimal compared with the upside of “saving a species that was dying out”.
He added: “Lemurs eat mostly nuts and plants. If they eat the occasional gecko, well there are literally thousands and thousands of them.” Branson said if the local species were threatened by the introduction of the lemurs efforts would be made to protect them. Experts however say it is far easier to introduce non native species than it is to remove them.
Vivienne
April 19, 2011
“If they eat the occasional gecko, well there are literally thousands and thousands of them”. Oh lordy. I bet they said that about the Passenger Pigeon, and look where they ended up….
It is a tough one though. Madagascar’s biodiversity is in desperate shape – it is one of the world’s poorest countries, riven with internal strife and squabbled over by voracious multinationals. I have a lot more time for the projects being done by Gerald Durrell’s zoo in Jersey, where they have successfully bred and reintroduced such animals as the Alaotran Gentle Lemur, and also train people from Madagascar in conservation.
joan wilson
April 20, 2011
well done to richard branson for caring, but i think id have to agree with some of the comments and learn from our past mistakes.
Kelle
April 22, 2011
Where exactly is the facebook like button ?
urbanprimate
April 22, 2011
Hi Kelle,
I have not created a link to Facebook. I’m not a fan of the social network forum, I realise I’ve probably lost half my audience with that attitude, but as compensation you can subscribe and every time I write a post, you’ll get an email.
Matt
April 28, 2011
Call me Mr Crazy, but wouldn’t it be a smarter idea for one of the richest businessmen in the world to actually pay one of the poorest nations in the world for a big plot of Madagascan jungle to set up a bigger conservation area without having to potentially destroy the natural balance of a completely different region? Seeing as the US Govt was throwing money at them two years ago to sign the Copenhagen Climate Treaty which they weren’t concerned with until the cheque book opened, i’m pretty sure they’d take some additional cash.
Of course he also assumes that they will flourish in their new environment. Giant Pandas have a similar birth rate to other bears in the wild, yet take them out of their natural environment and it goes pear shaped. They may breed in zoos, but in another natural eco-system? Knowing Branson’s record of hair brained schemes they’ll all probably go missing in the Bermuda Triangle on the flight to Moskito anyway.
urbanprimate
April 28, 2011
Wise words Matt, I couldn’t agree more. However I think Branson is more intent on trying to solve the issue of ‘captivity’ because the lemurs are coming from zoos. The problem is the island isn’t suitable and they wouldn’t be able to be returned to Madagascar after anyway – he just hasn’t thought about the bigger picture. What I want to know is who on earth advised him that this was a good idea!
Matt
April 29, 2011
Well, the Jurassic Park movies seem to be on constant rotation on ITV2 the past month. Maybe he was bored.