What is it about cupcakes that has people going ga-ga?
cupcakes galore
Everywhere I look there are recipes in magazines; books and blogs dedicated to the art of making them; coffee shops filled with ladies-who-lunch chowing down on them; there’s an episode in Sex in The City where Carrie and Miranda dissect their love lives over sponge and buttercream and I’ve been to several weddings, where the happy couple have posed in front of a pile, tiered to a staggering height.
The cupcake phenomenon has whipped up such a sickly frenzy, that not to like them would just make you look like the anti-christ. Well, that’s me and The Northerner stuffed then.
This weekend a friend from Milton Keynes told me she was coming to London specifically for a hen-party centred around the sugar-coated blighters. That’s quite a distance to travel just for cake! But it seems there are no lengths that people aren’t willing to go to, even conservationists are benefiting in some small way from this tooth-jarringly sweet craze.

Gorilla cupcake sculpture
A life-size gorilla sculpture, made from hundreds of cupcakes was presented to Washington’s Smithsonian National Zoo in America, to celebrate the birthdays of the western lowland gorilla brothers Kojo and Kwame, turning nine and 11, respectively. The calorific-sculpture was filmed as part of a reality TV series on “DC Cupcakes” due to be aired next week. The programme features two bakers, who are sisters and own the company Georgetown Cupcake.
They’ve also created honey-banana cupcakes named “Gone Bananas” which they’re selling in their shops until March 4th. All the proceeds are being dedicated to the zoo’s conservation programs. During the episode next week, there’s an opportunity to see the primates at the zoo tucking into edible “gorilla cupcakes” made from bananas, primate biscuits, unflavoured gelatin, and water. Hmmmmmm sounds delicious.
The sisters have built their emporium out of love, sweat and large dollop of sugary endorsement from one of the world’s most influential women. You got it…….Oprah! If their cupcakes are good enough for her, pah…..then the primates…they got nothing to worry about. This duo say they baked 20 thousand cupcakes over Valentine’s weekend – now that’s bananas!
Smell of Sweet Success - Katherine Kallanis (right) and Sophie LaMontagne with Oprah
Click on this link to see them with Oprah. This clip is guaranteed to not only make The Northerner groan and cringe but possibly heave. I know some of you reading this however, will be scribbling down the recipe faster than I can say gas marked 5.
So what exactly is a cupcake? According to The Northerner there’s very little difference between this American creation and our humble British fairy cake.
As you know, he’s a chef. For his sins, he worked in the Big Apple for a few years as the executive head chef of one of the city’s exclusive members’ clubs. When the bite-sized explosion happened he was flabbergasted: “I don’t understand the fascination. Why do people feel the need to stand in a queue for hours, that goes around the block in Greenwich Village, for a fairy cake? It’s beyond me, maybe they like to have fat arses?!” That’s just his bitter-sweet charm. It grows on you after a while.
There’s much debate about the difference between a cupcake and a fairy cake, some “cake experts” say it’s the shape of the top – cupcakes apparently, being flat and fairy cakes domed. Bakers, on the other hand, say the difference between the two is really about size and topping: a classic cupcake, slathered in buttercream, is about twice the size of a fairy cake, which has a modest coating of fondant. And let’s not forget the 70/80’s inspired garnish of hundreds-and-thousands or those little silver-balls that went everywhere. I can still hear my mother’s voice ringing in my ears as she swept the kitchen floor.

The humble fairy cake
I can do cake, although at a push you’ll always find me ordering cheese over pudding. There’s no doubt the primates enjoyed their treat, but let’s face it, I doubt they gave a monkeys what shape it was in.
Venessa Shepherd
February 21, 2011
I like cheese but I love cupcakes! I recently volunteered to help out at my local SANDS (Stillbirth And Neonatal Death Society http://www.uk-sands.org/) cake sale at MK hospital just before Valentines day. I baked a couple of banana cupcakes (no icing needed) to sell and stayed to help man the stall with a couple other mums who had baked cakes, bread and cupcakes. Once we opened for sale the cupcakes seemed to take all the attention and fly off the table; in the space of 4 hours we had made £652 which was great! All proceeds from this and previous sales are going to kit out a bereavement delivery suite at the hospital, so a good cause. Don’t under-estimate the humble cupcake – maybe you could give it a second chance!
urbanprimate
February 21, 2011
Anything that makes money for charity I’m all for. Well done Venessa, didn’t know you were a secret baker!! I must admit though, I still don’t see the attraction. Give me a baked Vacherin over a cupcake any day! x
V. The Cupcake Queen from Milton Keynes
February 21, 2011
Yes it was me that travelled for cupcakes. Yes Cup cakes chocolate ones, pink ones, sprinkled ones, glittery ones. There is something about these little delights that fill us with joy. Well some of us anyway! The cupcake, humble cup cake is so easy to make the little sponge things that I am also being drawn into making the odd one or two. And can I just say I am a buyer not normally a maker of the little things. But they are so delightful and for some reason decorating them filled a lot of ladies with a lot of joy. Making their cupcakes was like a little part of them seeing them being individually decorated, putting their own little touches on them and so proud of there own. And can I just say we caused a little bit of a stir as 12 women filled with glee with 12 pink boxes filled with cupcakes got on the under under ground.
urbanprimate
February 21, 2011
Ha-ha, never thought you’d respond to this post, but dead pleased you have. I can just imagine what a stir you gaggle of girls made above ground as well as on the underground. The excitement me thinks, is from having too much sugar! xx